Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. Brands can use social media to ask questions about products or services, having a social media customer service strategy is extremely important.
Let’s begin with the upcoming TRENDS, here are the biggest social media trends predicted for 2021:
- Short-form Video
- Social Commerce
- Augmented Reality
- Personalized Marketing
- Going Live
- Content for Good
- Self-Aware Marketing https://envato.com/blog/social-media-trends/
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
SA’s Most <3’d Social Media Platforms!
- Facebook – 24 100 000
- Facebook Messenger – 21 710 000
- LinkedIn – 8 240 000
- Instagram – 5 152 000 https://www.mediaupdate.co.za/social/149345/south-african-social-media-stats-for-2020
Knowing your target audience leans towards a successful online presence that will naturally attract your tribe. Authenticity is your number one DRAW card. Woolworths SA, is an excellent example of a successful online presence. Their Instagram account has a healthy following of 709K followers and a stunning aesthetic! https://www.instagram.com/woolworths_sa/
“Social media is not a media. The key is to listen, engage, and build relationships.”
David Alston
Lizet Rosen
Owner of Social Media Marketing Jozi, I thrive in a creative environment.
Social Media Marketing Jozi 
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