Well… simply – it’s where your customers are hanging out!
- More than 4.5 billion people were recorded using the internet at the start of 2020
- Active social media users have passed the 3.8 billion mark with this number increasing by more than 9 percent (321 million new users) since January 2019!
Digital 2020: Global Digital Overview https://bit.ly/3fqhT6G
Now, more than ever, brands have the opportunity to engage their clients virtually!
For a small business, enjoy the process rather than being daunted by it. All you really need to do, is be:
- Authentically you
- Create visual content by way of photographs, graphics (images & videos)
- Be transparent – customers are attracted to honesty
- Post frequently enough that you stay relevant
- And have fun
- Respond & engage to your followers
“Creativity takes courage.” – Henri Matisse
Social Media Marketing Jozi 
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